Reject the humdrum and rediscover rum

Learn more about Old J, the only spiced rum to have won Master Status at Rum Masters

Mixology Learn new recipes
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Mixology

Looking to intoxicate bodies and minds?

Here are our guides to unique Old J cocktails that’ll rock any boat.

Follow us on YouTube to see the latest cocktails recipes.

Our cocktail compendium is another great way to journey through the flavours of Old J. Containing some tasty twists on classic cocktails and some fresh new idea's.

Download our recipe book.

Watch the professionals

Activation Old J in action
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Activation

Deciding to stock Old J is just the start.

The Old J team are all about events and promotions that will get customers into your bar and drinking Old J. We regularly run training sessions, cocktail cometitions and even the odd gig! Follow the links to see pictures for a small selection of our previous events.

What's on

Da Rum Ba, Glasgow Training Event
  • 04/08/2018
  • Glasgow
Da Rum Ba, Glasgow Training Event
  • 04/08/2018
  • Glasgow
Da Rum Ba, Glasgow Training Event
  • 04/08/2018
  • Glasgow
Happy Customers Read reviews
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Happy Customers

"There was a sound in their voices which suggested rum"

The support and training has made a huge impact on the sales Home Bar, Manchester
"The support and training that we have received from Steph has not only increased the product knowledge of our staff, but also the sales of Old J products” Jalou Bar, Newcastle Find Jalou on Facebook
Probably the best spiced rum on the market right now. A slice of squeezed lime wedge and diet coke - absolutely divine stuff. Could easily polish a bottle of this off far faster than you'd want to! Customer Review
Stunning drink, with or without a mixer... Just add ice... Customer Review
The Old J Story Read the story
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The Old J Story

1740

It all started in 1740, when Admiral Edward Vernon enforced a reduction in the strength of the British Navy’s rum ration. When his men complained, Vernon suggested the addition of limes and sugar to make the drink more enjoyable.

Old J has been created in honour of this unlikely mixologist who was known as Old Grog. However, Old J brings Vernon´s concept into the 21st Century by using the finest Caribbean Rum combined with our secret blend of spices, sugar, vanilla and Persian lime.

It took over sixty trials before the perfect harmony of ingredients was found, and Old J’s smooth and spicy flavour profile was born.

Old J is now available in five, unique varieties, with the same blended base spirit used throughout—except for in Old J Gold, which uses a British Virgin Isles rum from a pot still.

Flavours fit for any tongue

Our five unique varieties include classic combinations and world first discoveries

Tiki
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flavours

Old J Tiki

The origins of Old J date back to 1740, when an admiral decided to enforce a reduction in the British Navy's much-loved rum ration. Old J Tiki Fire redresses this historic reduction by increasing the strength to 151 proof, but keeps the spices, lime and sugar that make Old J what it is.

Tiki Fire is based on the same recipe as the original spiced Old J, but is bottled at an intense 75.5% ABV. Created with cocktail enthusiasts in mind, it is designed to add some heat to your mixology but also makes for a real fire-in-the-throat shot experience. Recognised with a Gold Award at the 2017 Rum Masters, it may taste like the original and smell like the original, but Tiki Fire is a different beast. You’ll know it when you feel it.

  • Strength of flavours lean towards spice, toffee and vanilla
  • Available in 5cl, 70cl and 1.5 litre bottles
Gold
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flavours

Old J Gold

Crafted in small batches from our pot still in the British Virgin Islands and aged in oak barrels for between 12 and 24 months before being blended with our special range of spices, Old J Gold is our pure, premium rum.

Not as sweet or spicy as the original, but with a big whack of vanilla in the mix, it is the perfect spiced rum for real rum enthusiasts or people who like the idea of rum, but are not a fan of dark alternatives. Old J Gold was the only spiced rum to be awarded the ultimate Master status at the 2016 Rum Master awards and is perfect with a mixer or in a cocktail.

  • Strength of flavours lean towards spice, toffee and vanilla
  • Available in 5cl, 70cl and 1.5 litre bottles
Spiced
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Old J Spiced

Admiral Vernon's Old J Spiced Rum is a premium spirit made with Caribbean rum from Trinidad and Barbados. Blended with spices, sweet vanilla and Persian lime, it took over sixty trials before the right mix of ingredients was found and the smooth and spicy flavour profile was born.

With a well-rounded taste of spice and toffee, the original Old J is best enjoyed when simply served over ice with coke or ginger beer and a couple of fresh lime wedges. For an extra kick of citrus, you should drag a lime around the top of the glass before serving.

  • Strength of flavours lean towards spice, toffee and vanilla
  • Available in 5cl, 70cl and 1.5 litre bottles
Cherry
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flavours

Old J Cherry

Look elsewhere if you're after a liqueur. Old J Cherry is very much a spiced rum, with all the flavour Old J lovers have come to expect, but with the extra taste of sweet, sour marasca cherry

Inspired by our customers, it is perfect at a party or with a pudding (you have to try it with chocolate). The flavour and colour is far from subtle, but Old J Cherry’s rounded fruitiness also works brilliantly in a range of cocktails, like our very own Cherry Bake Punch, or simply mixed with cola.

  • The original Old J taste with a sweet cherry twist
  • Available in 5cl, 70cl and 1.5 litre bottles
Silver
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flavours

Old J Silver

Introducing the world's first white spiced rum. Old J Silver retains some of the main flavour notes of Old J original, keeping the smooth toffee, sweet lime and heady vanilla hit. However, the heavy spicing of the other Old J styles have been toned right down to allow the more subtle, un-aged white rum to shine.

With its clear colour and breadth of flavours, Old J Silver really shines in its versatility. While it can add an extra element to many cocktails, it's particularly good for light, summery, rum-based drinks like a Mojito, Mai Tai or Pornstar Martini. For something simpler, it also blends beautifully with simple fruit mixers such as passion fruit or Ting.

  • Strength of flavours lean towards lime and vanilla
  • Available in 5cl, 70cl and 1.5 litre bottles

Contact the signature brands team

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Merchandise and pos

If you would like to request documents, posters or point of sale items including Old J tumblers, tin cups, T-shirts and bar mats, get in touch at

Contact us

Upcoming events

We're always out on the road, bringing Old J to the masses!

Find all our Rum events here

 

OLD J IN THE MARKETPLACE

The figures speak for themselves

Dark/spicy rum category
Old J Rum
Rates of sale increase
10% 67%
14% 82%
13% 86%
17% 78%
*NEW *NEW
% of customers showing ROS increase YOY

OLD J Stockists

Find the bars and venues that are leading the way